Website Development

At Aduro, website development is an integral part of the complete range of marketing, advertising and public relations tools we offer to help your company reach its goals. As stated in The Economist, “A commercial enterprise that neglects its website may be committing commercial suicide. A website is increasingly becoming the gateway to a company’s brand, products and services—EVEN if the firm does not sell online.”

At Aduro, we leave nothing to chance. Our highly qualified website developers take a multi-faceted and individualized approach to each client’s website:

First, we recognize technology as a medium, not a message. We treat Internet Marketing as another media channel to boost your company’s overall branding and marketing strategies. Technology will evolve and improve, but the focus should always remain on building rewarding relationships with customers one person at a time.
Second, we believe that every website should be goal-oriented and developed with a strategy in mind to accomplish its goal. Frequently, your firm's website goals may have one or more of the following objectives:
- E-commerce (online sale of widgets)
- Subscription (Wall St. Journal online, etc.)
- Self-service (customer service efficiency, i.e. online banking)
- Lead generation (drive sales and increase inquiries

While working toward these objectives and your company’s “big picture” goal, Aduro’s website developers know your viewers:

Control their experience and are volunteers
Are goal oriented and are usually trying to gain knowledge
Have highly segmented demographics
Must trust the site and the information they find there

The majority of viewers treat the Internet as instant information gratification. They have a question or problem, and they want relevant information that will provide the answers and the help they need. Now. Studies show that, although the look of a site is important to a site’s credibility, viewers’ actually look at words first and images second. That’s why it is so important to work with professionals who can help your company implement online branding with words and content that are accurate, clearly and professionally written and will grab your viewers' attention.

Although unique for every client, every website we develop at Aduro:

Provides relevant content, trust, security, privacy, value and confidence for the customer.
Recognizes that visitor is there voluntarily and that site activity should be based on participation not coercion.
Never assumes visitors know anything, but refrains from insulting their intelligence. Rather than “industry speak,” we use language targeted to your viewer.
Anticipates questions visitors may have and addresses their fears and concerns.

Credibility is another important characteristic of a well-developed website. Studies indicate that viewers usually decide within eight seconds whether they “move off” your site to another site—perhaps your competitor’s. At Aduro, we make the most of those eight seconds to give your website high credibility with your viewers, through the following:

Design – A professional look that is appealing and attention-grabbing
Information – A well-planned structure that is intuitively
presented for navigating the site
Quality and relevance of content
Consistency with your overall company brand

Aduro uses these proven methods to break through to your potential customers and bring your company’s “storefront”—and message—right to them. By combining the target-and-capture strategies of online advertising and search engine optimization with solid website development, Aduro can create a truly effective website with a value that far exceeds the investment of your marketing dollars.