Search Engine Optimization

If your website isn't optimized, does anyone know it's there?

Search Engine Optimization (SEO) is one of the most effective tools for bringing highly valuable targeted traffic to your company’s website—and it’s a tool Aduro knows how to use to your advantage. Aduro’s highly qualified SEO specialists have years of experience using proven SEO methods to drive your site ranking to the top.

At Aduro, we understand that SEO is a complex method of developing a website based on content, code, linking, keywords and other design characteristics to push your website’s “organic” ranking near the top of major search engines, such as Google, Yahoo, MSN and AOL. With SEO, online viewers who are searching for information on a subject, product or service are more likely to go to your company’s website and interact with your company brand online. Recent studies indicate that more than 80% of websites are located via search engines.

SEO is a powerful tool that can target and capture the customers you want to attract to your website. As with online advertising, SEO is a rapidly growing industry that is being employed by all segments of business. Keep in mind these important differences between the two:

Online advertising often includes Pay-Per-Click (PPC), in which each time a viewer clicks on your link you are charged whatever price your company bid for an ad. Prices generally start at 10 cents and go higher depending on your company budget. With SEO, there is no charge for viewers to click on your “organic” link.
Online advertising does not require any website design enhancements or changes, so results for viewers being driven to your company website are immediate. SEO requires the methods mentioned previously to drive a site higher in the ranking for various search engines. It may take a few months to reap the benefits, however, once your site is optimized, you are not charged at any time when viewers click to your site.

At Aduro, we encourage our clients to consider combining search engine optimization with pay-per-click marketing for the best results. We’ve seen a 450% increase in visitors from employing this method and a substantial increase in sales and profits.

Let Aduro help you beat your competition by implementing Internet Marketing strategies that increase your website traffic AND your profits.