Marketing Research

In today’s marketing world, getting to know your customer can make the difference between a winning and losing commercial enterprise. This ability to know a customer has become more difficult—yet more important—than ever. Customers are now in control of what they purchase and often make their decisions for not so obvious reasons. The market has also become highly segmented, so the old stand-by formulas are not as effective as they have been in the past. These factors have resulted in strong growth in the marketing research industry, as companies build their brand and fight for every customer.

At Aduro we realize how competitive and important your customers are to you, and we strive to hit the bulls-eye with all of our clients as well. Aduro is a leading market research firm dedicated to providing our clients with a competitive advantage. How do we do it? By utilizing the skills of our knowledgeable and experienced team of research specialists AND using marketing research methodologies that are effective at producing quality results. Each Aduro client is provided a custom-built research strategy that helps produce stronger brands and positioning, enhances new product launches, expands markets and hits the right target audience.

Aduro marketing research methods can be categorized as follows:

Quantitative Techniques
Mail surveys
Online surveys
Telephone-fax surveys
On-site interviews

Qualitative Techniques
One-on-one personal interviews
Focus groups
Mystery shopping

Aduro’s market research department provides your company with information you can count on when it’s time to press the “launch” button and begin the next phase of integrating your marketing, advertising, and public relations efforts. Aduro enables your company to go forward with valuable marketing information that can set you in the lead and move you closer to business success.