Marketing Plan

Marketing plans are essential roadmaps for setting the course to your marketing goals. Without a marketing plan, your company sails blindly in the night, just hoping for results. Inevitably, your company wastes energy on meaningless actions that produce less than satisfactory outcomes.

At Aduro, we put our energy, passion, knowledge and experience to work for you. Our expert staff develops your marketing plan with a clear picture of where you are now, where you want to go and how you are going to get there.

The marketing planning Aduro will develop for your company will typically contain the following information:

Executive Overview
Goals and Objectives
Sales objectives
Marketing objectives
Market Review
Trends
Market segments
Target markets – primary and secondary
Competitive Analysis
Product and Business Review
Strengths, Weaknesses, Opportunities, Threats (SWOT)
Positioning
Strategies
Product
Pricing
Distribution
Communications/promotion
Action Plan and Implementation
Media plan
Budget
Schedule
Assignments
Evaluation
Lead tracking systems
Sales reviews

This vital marketing plan “roadmap” will set the Aduro team in action with the integrated marketing, advertising and public relations services that you'll need to lead your company to business success.