Website Design
At Aduro, our creative staff has an extensive background in website design and development. We consider the design phase of a website to be a key aspect in the overall website development. (For more information on website development, click here.)
Websites have become a powerful tool in delivering a company’s marketing communication messages—and effective website design plays a crucial role in building your brand. At Aduro, our website designers hit your bulls-eye by considering the following:
- The look of the website must be appealing enough to capture and maintain the attention of the viewer. Studies indicate that viewers typically take eight 8 seconds to decide if they will interact or move on from a website.
- Trust and credibility is a major issue for all potential customers. Recent surveys indicate that there is a strong relationship between the “look” of a website and its perceived credibility.
- User-friendliness. If layout does not support simple and clear navigation, your website viewers will quickly move on and are not likely to return.
- Timing is everything. There can be no lengthy delay waiting for a site to open. More often than not, viewers are online in search of information; waiting is not part of their agenda. Long flash intros and other delays are not appealing to viewers.
- Achieving your goal is top-of-mind for us. Your website design must support the “action plan” of the website and lead the viewer smoothly through an interactive process that achieves the desired outcome. The more visually pleasing and interactive, the longer they will stay.
- The big picture is it. To be effective, the website must be well integrated with all other aspects of your company’s marketing, advertising and public relations campaign.
Aduro’s website designers create the website that most effectively accomplishes your company’s objectives. A well-designed website will put your company ahead of the competition.