Aduro Client, Doggyspace, Receives National Attention

The Myspace-YouTube hybrid dedicated to dogs, Doggyspace, was launched in mid-July. The site was in need of publicity – a buzz –to motivate individuals to visit the site and sign-up for an account. Through the process of launch releases and consistent story pitching, Aduro was able to secure a spotlight article by Associated Press. The story hit the press on August 6, 2008. And within hours the story was picked up in all major national broadcast, print and web media. Within only a few more additional hours, the story was picked up in Russia, Australia and the United Kingdom, just to name a few. Not only did the site membership sky-rocket from 500 accounts to 8,000 in one day, but other national outlets such as Time and Fox News along with outlets in Turkey, Italy and Brazil were creating their own story to cover the dog-friendly site, wanting to interview owner and creator, Levi Thornton, and users of the site.

Below are just a few of the hits Doggyspace received due to the work of Aduro:

Boston Globe
Baltimore Sun
Bismarck Tribune
Canoe Canada
CNN International
Forbes
Fox News
New York Times International Edition
San Francisco Chronicle
Time
Washington Post

Need to generate your own buzz?  Contact us to see what our agency can do for your business.