It’s an amoeba. It’s a puzzle. No, wait, it’s the 2012 London Olympic logo!
London officials unveiled the logo for the 2012 Olympic Games earlier this week and it was met with harsh criticism and disgust. And really, we can’t blame them. It’s a mess. First glance shows four oddly-shaped, sharp-looking puzzle pieces in neon colors…varying neon colors, mind you. It takes a bit of head-scratching to figure out the four blocks actually spell out 2012. A good logo should make you ponder, not make you sit like Rodin’s Thinker.
Logos are supposed to identify. Logos are supposed to represent your company, product, service or event. In this case, where’s the tie-in to London? Or sports? Logos are supposed to relate. This logo risks epileptic seizures.
A logo is so much more than a well-crafted graphic with a unique font choice. A logo is the face of your brand. It’s the first impression people have about your company, and people form opinions about you in a blink. And the 2012 London Olympics logo has already left a bad taste in a lot of people’s mouths.
Perhaps, this $800,000, Crayola-inspired logo will make more sense once viewed with the larger branding scheme promised by 2012 London Olympic organizers. But, really, it’s branding opportunity missed.
Posted in Rants
November 29th, 2007 at 1:12 am
Just happened across your site and decided to see what you may have written about in the blog. What do I see? Comments about the 2012 Olympic Logo… I’ll have to check the date on my own blog, but it seems we were thinking almost the exact same thing about that logo. We both even mentioned the risk of seizures.
As I said in my blog.. I’d like to see the sketches that lead up to that and what was tossed in the trash.